Italy
Aegate strengthens European presence with launch in Italy
Third European market within 18 months
Italy, March 5th 2008, Aegate has further strengthened its hold on the European market with the launch of its unique patient safety communications service in Italy at Cosmofarma 2008. Italy is the third European market to adopt its service and follows successful launches in Belgium, where the service was introduced in 2006 and Greece in 2007.
Aegate creates a real time communications link directly between pharmacists and pharmaceutical companies that increases the speed of patient safety communications reaching the pharmacist. This ultimately permits pharmacists to provide the best and most up to date advice to patients and assure the quality of medicines dispensing.
Aegate's service is fully integrated inside the existing pharmacy software, so that it operates smoothly and efficiently, only interrupting when there is information to take note of. To achieve we are delighted to announce the first four software companies already working with Aegate to provide this fully integrated service are CSF, Newline, PharmaService and Farma3. This will permit approximately 6000 pharmacies (34%) of the Italian pharmacy market to be able to use Aegate within the coming months.
"We are delighted that within the next few weeks the first pharmacies will start to implement our service in Italy." Comments CEO Gary Noon. "The rapid speed of delivery of patient safety information via the Aegate communication channel at the time of dispense not only acts as a protective mechanism for patients but it also ensures that the pharmacist maintains a distinctive role at the centre of patient care, with the best tools available to enable them to advise the patient in taking their medicines correctly".
Aegate already has the commitment from twenty-three of the leading pharmaceutical companies who have all pledged to work alongside Aegate to improve the safety of drugs that are dispensed to patients across Europe. It also has strong endorsement from local pharmacy associations in Greece and Belgium.
To deliver the patient safety service in Italy, Aegate has appointed Paolo Migliari as General Manager of the country. Bringing with him 16 years experience in consulting roles and strong ICT knowledge he will provide invaluable experience to the company as it makes its mark on its third European country.
"I am delighted to be joining Aegate at it makes its first entry into the Italian market and I look forward to driving awareness of Aegate's unique service in Italy" comments Paolo Migliari. "Education will be a pivotal element of my role as I work with my team to ensure that pharmacists and pharmaceutical organisations understand how Aegate's service can help to meet patient safety goals".
For additional information on Aegate's system that will Increase Confidence in Patient Safety in Italy, please visit our website: www.aegate.it